Marketing Know-How for Entrepreneurs & Small Businesses
Strategies and tactics to raise brand awareness, connect with your target audience and generate more leads and sales.
Sales Funnels – How To Leverage Their Power
A sales funnel is a visual metaphor for the major stages of the buyer journey your prospects will undertake to become customers. Its purpose is to help you identify and deliver the information your...
Lead Magnets – How To Leverage Them To Market Your Business
A lead magnet is a tool for collecting information from people you can target later to promote your product or service. As noted in my Website vs. Landing Page – Which Do You Need? post, savvy...
How To Generate Content Ideas And Build Your Brand Authority With Quora
Are you struggling to generate content ideas for your blogs and social posts? If you have limited time and resources to devote to content development, coming up with fresh content ideas that provide...
8 Best Practices for Working with Freelancers
“I know I need a better online presence, but I don’t know where to start.” “I know what I need to do, but I don’t have enough time to do it.” “My current team is amazing, but they don’t have the...
7 Content Development Rules You Must Never Forget
If you’re struggling to carve out enough time in your busy schedule to create quality content, or you’re frustrated with your content creation efforts, then read on. Here are seven content...
Inbound vs Outbound Marketing – What’s the Difference and Which Should I Choose?
With so much focus on inbound marketing these days, you’d think that inbound is the “in” thing and outbound is… well… outdated. I wouldn’t go that far, but I do believe that inbound marketing should...
Website vs Landing Page – Which Do You Need?
“If I have a website, do I need a landing page?” “If I have a landing page, do I need a website?” Let’s take a look at the differences between websites and landing pages to find out. Website As...
Buyer Personas – What Are They and Why do They Matter?
Revenue generation is the number one priority of any for-profit business. Otherwise, it’s just a hobby. But before you can consistently sell any product or service, you need to intimately understand...